크루즈 기항지 관광만족도 영향요인에 관한 연구

A Study on the Factors Affecting the Tourism Satisfaction of Cruise Ports

Purpose– The purpose of this study is inbound tourism Behavioral Characteristics and cruise tourists in a variety of demographic variables, such as cruise tour about the perceived. Tourist attractions, shopping, information on tourism, food, shopping, transportation, Satisfaction with each of the items to identify the factors influencing the decisions. Design/methodology/approach–In this study, each satisfaction with tourist attraction, tour schedule, food, shopping, transportation, and tourism information used as a dependent variable is a five-point recurrent measure. This is a sequential multivariate, which is considered to be a hierarchy, and OPM has been applied to estimate the results. Findings–The analysis shows that the variables of demographic and tourist behavior have different or redundant effects depending on the itemized satisfaction (tourism site, tour schedule, food, shopping, transportation, tourism information). In other words, jobs were found to have little impact on satisfaction, but were found to be affected by gender, age, income, number of visits, travel purpose, partnership type, information purchase route, information acquisition route, and selection factors of products. Research implications or Originality– This study has its limitations in that it has only been conducted on tourists from Asia. In the follow-up study, we will be able to provide academic contributions and practical implications by exploring improvement measures and strategies for strengthening competitiveness in the domestic cruise tourism industry by segmenting cruise tourists by nationality.