Perspective Matters of Social CRM

The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered how companies interact with their customers. Social CRM comes up with these technology and needs on CRM. Social CRM is the new frontier of marketing, sales and service, and it is one of the most discussed strategies in these days. In this paper, we discuss about the perspective matters of social CRM including customer, corporate, and technology perspectives.

Ⅰ. Introduction

Ⅱ. Background

Ⅲ. Social CRM

Ⅳ. Discussion of Perspective Matters

Ⅴ. Concluding Remarks

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