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학술저널

이케아(IKEA)의 한국 진출 시 국내 가구산업의 발전 방안에 관한 연구

A study on Development Plan of Domestic Furniture Industry in case of IKEA to enter in Korea

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IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA’s brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

Ⅰ. 서론

Ⅱ. 한국 가구시장 동향

Ⅲ. IKEA의 현황

Ⅳ. 결론 및 제언

참고문헌

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