남성 싱글족의 색조화장품 이용실태와 현황에 관한 연구

A Study on Actual Status of Using Color Cosmetics of Male Singles: On the Male Single between 20 to 39 years

This study performed descriptive research using a questionnaire in order to figure out actual status of using color cosmetics of male singles. 100 male singles residing in Seoul or Gyeonggi were collected through convenience sampling for the survey. This study had its significance in that it provides data to help develop color cosmetics products meeting male singles’ buying needs and build marketing strategies. First, according to the results, most male singles did not recognize the purchase and using of color cosmetics. Second, among buying and using color cosmetics of male singles, they usually tended to prefer BB cream to make up base.