현대 한국 직업 환경 속에서 고학력 한국여성 인력의 활용에 대한 연구

Have We Come a Long way in our Modern Korean Work Environment in the Utilisation of our Highly-Educated Korean Women?

During the 1970s in North America, an American tobacco company attracted professional women to buy their product by using the slogan, ‘You’ve come a long way, baby,’ with the women in the advertisement portrayed as successful businesswomen, commonly dressed in masculine styled suits. This slogan, can it be used in reference to the highly educated female in Korea today? After identifying the principal research focus, this paper is structured as follows: (1) the background and objectives for this study will be introduced; (2) the intended contribution to knowledge will be discussed; (3) research questions will be proposed, and (4) the principal methods will be introduced and justified, referencing the pilot study and the intended subsequent study. The main research instrument was a quantitative questionnaire pilot survey, conducted online through http://www.surveymoney.com during the month of May 2009, of 24 Korean and foreign firms in Korea, a non-probability sample.