충북지역 소비생활문제 진단과 과제

The Evaluation and Solving Tasks of Consumption Life Problems in Chungbuk Region

The study examines the major issues of consumption life in Chungbuk region based on ’2019 Consumption Life Indicators in Korea’ conducted by Korea Consumer Agency and evaluates consumer life problems. It showed that in Chungbuk region, consumer satisfaction level was 9th and consumer problems experience rate was 11th among 17 regions in Korea. In detail, despite the high importance of the financial, insurance and automobile sectors, it was found to be the most urgent area to be improved due to low satisfaction and high problem experience rate. Consumer problem solving counter in Chungbuk region was perceived as convenient, but the accessibility and reliability were found to be lacking. In addition, although consumer education is very important to increase consumer satisfaction, consumers intention to participate in consumer education in Chungbuk region is lower than the national level. Based on the findings, improvement tasks were proposed to increase consumer satisfaction and welfare.