스토리텔링 기법을 활용한 키덜트 패턴 개발과 적용

Development and Application of Kidult Patterns Using Storytelling Techniques

The purpose of this study is to provide examples of design planning which can satisfy the various tastes and needs of consumers through developing fashion designs that combine storytelling and kidults, and that are easy to link in emotional terms. A literature study was conducted in relation to storytelling and kidult fashion, and analyzed the theoretical elements and types of storytelling, as well as looking at the definition of “kidult fashion” and cases thereof. Based on the theoretical analysis, the storytelling of “The town musician of Bremen” was analyzed, and five representative scenes were selected according to stages of plot, a component of storytelling. The design was developed to present lively, diverse kidult fashion designs, which were planned according to two contrasting concepts. Concept One, “A Dark Dream”, utilizes motifs developed in Scenes One and Three, and is a kidult-like pattern, but uses achromatic colors as its main color scheme, an expression found in modern everyday wear. Concept Two, Ride a Balloon , utilizes Scenes Two, Four and Five and uses pink, red and pastel shades as the main colors to emphasize humor and kidult fashion s vivacious and energetic side. Using Adobe Photoshop and Adobe Illustrator, two patterns were developed per scene, with motifs representing the main elements of that scene. Using the patterns thus developed, two color schemes were deployed and implemented in a virtual outfit with 3D mapping, which is presented as the final result.