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KCI등재 학술저널

중국 가전제품 체인 유통업의 발전과 시장경쟁

Development and Market Competition of Chinese Electronic Product Chain Distribution Business

In the recent few years private large chain stores of electronic product in China s distribution field rapidly developed, which is mainly why China s private companies came to have absolute superiority. Concerning the reasons, first, they boldly introduced advanced management method, and second, competition among production companies in China s electronic product market was especially tough, and third, due to the systematic character of China, private companies have relatively little obstruction in establishing chain stores all over the administrative area than public businesses, and fourth, private companies are inexpensive in management costs than public ones systematically, and fifth, large chain stores took the role of commercial capital which take the risks in the distribution field. Newly opening private businesses are increasing in number, public companies are rapidly converting into private ones, which will result in China s private enterprises having superiority in more and more fields rapidly.

Ⅰ. 머리말

Ⅱ. 중국 가전제품 체인 유통기업의 성장

Ⅲ. 대형 가전제품 체인 유통기업의 성장원인

Ⅳ. 체인점 방식의 시장경쟁과 국민경제의 효율성

Ⅴ. 맺음말

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