중국 진출동기와 성과에 관한 실증연구

Empirical study on the Korean SMEs FDI motivation and their investment performances in the Chinese market.

Foreign direct investment(FDI) by the Korean SMEs has accelerated over the past 5 years. But many barriers make it difficult for the Korean SMEs to enter into the Chinese market. Carrying out their successful penetration into the Chinese market, the Korean SMEs should have investment motivations which reflect appropriately the ever-changing the Chinese market environments and are compatible for their resource pool. This paper make an empirical research on relationship their investment motivations with performances, and is to help the Korean SMEs that have been suffered from unexpectedly poor performance in China. Major findings are as follows : first, this study classify investment motivations of the Korean SMEs into cost seeking, technology seeking, market seeking, government policy seeking, and oligopolistic behavior seeking. Among them motivations for cost seeking and market seeking are statistically significantly related with the Korean SMEs performance in China. Study also finds that SMEs differentiated roles make a different performance in China. Finally, we suggest that the Chinese market is asking the Korean SMEs for considering the dynamism of the Chinese market. The Korean SMEs with investment tied only to cost efficiency cannot be assured of better performance than those with aggressive strategies for penetrating the third foreign markets as well as the Chinese local market, etc.