기업 외적특성이 재 중국 한국제조 기업의 직접 투자전략에 미치는 영향에 관한 연구

A Study on the effect of External Characteristics on Direct Investment Strategy of Manufacturing Industries of Korea in China

With China’s membership in the WTO, rapid development of the west region plans, holding the Beijing Olympic Games in 2008 and 2010 International Trade Fair, significant changes are occurring in the financial environment of China. As of result of the rapid changes, investment strategies of industries must be continuously modified in order to meet the demands of these changes, and these modifications are inevitable in order to maintain industry’s maturation and development. Therefore, for Korean industries gain advantage in the competitive financial environment with foreign companies, Korean business must analyze the factors that affect their investment strategies, and must maximize the factors that bring positive effect and minimizes factors that bring negative effect to the investment strategy of the corporation. In order to evaluate the elements that effect establishment and modification of investment strategy of Korean Industries in China, re-investment, strategic cooperation, entry into market, joint entry into related industries, local administration of industry, joint investments were set as dependent variables and One-Way ANOVA was used for analysis.