大学生的创业接触、创业认同与创业自我效能感的关系研究

College Student s Entrepreneurial Exposure, Entrepreneurial Identity and Entrepreneurial Self-efficacy: An Empirical Study Based on Chinese Students in South Korea

创业自我效能感是创业行动的预测因素, 是大学生创业研究中最引人注目的心理变量之一。如何培养和提高大学生的创业效能感, 是创业研究中的一个重要领域。 本研究基于293名在韩中国留学生的问卷调查数据, 实证考察了创业接触和创业认同感及创业效能感之间的关系。研究结果表明,直接创业接触和间接创业接触都与创业认同呈正向关系, 同时也都与创业效能感呈正向关系，而且创业认同感在创业接触和创业效能感之间有部分中介效应。 此外, 鉴于实证对象的特殊性，本研究验证了在韩中国留学生的韩国语能力在创业直接接触和创业认同感及创业效能感之间的调节作用。根据这些结果, 提出了本研究的理论及实践意义。

Entrepreneurial self-efficacy is one of most attractive psychological variable in the college student’s entrepreneurship research, as the prerequisite of entrepreneurial behavior. How to cultivate and stimulate the entrepreneurial self-efficacy of the college students, is recognized as an important field of entrepreneurship research. Based on the survey data of 293 Chinese students studying in Korea, this study examines the relationship between entrepreneurship exposure and entrepreneurship identity and entrepreneurial self-efficacy. The empirical results show that there is a positive correlation between entrepreneurial exposure, including direct and indirect entrepreneurship exposure, entrepreneurial identity. Entrepreneurial identity plays a mediating role in the relationship between entrepreneurial exposure and entrepreneurial self-efficacy. Addition, this research tested the korean ability s moderate effection among the entrepreneurial exposure with entrepreurial identity and entrepreurial self-efficacy. Based on these results, the study proposed the implications both of theory and practices, indicate the direction of further research.