소비자와 축산농가의 인식비교를 통한 축산업의 사회적 책임 이행실태 분석

Analyzing the Fulfillment of Social Responsibility of the Livestock Industry through Comparison of Consumers and Livestock Farmers’ Perception

In this study, we examined the differences in the recognition of social responsibility of livestock industry through the survey of consumers and livestock farmers, and the important factors and implementation status for strengthening social responsibility of livestock industry. Through this, we will recognize the social demand for social responsibility of the livestock industry and try to solve the problems revealed in the quantitative growth process to change the direction of the livestock industry due to the internal and external environmental changes. The results show that there is a relative gap between consumers and livestock farmers regarding social responsibility awareness, social responsibility-related attributes, importance for social responsibility enhancement, and potential improvement.