명절기간 주요 국내 과일의 수요함수 추정 및 생산자잉여 변화

An Analysis of Fruit Demand and Change in Producer Surplus During the Holiday Season in Korea

This study estimates the fruit demand during the holiday and non-holiday seasons, and derives the demand curves using their price elasticities. In addition, this study analyzes the changes in producer surplus by allowing hypothetical changes in supply. Estimation results indicate that the most inelastic fruit turns out to be pears, followed by apples, mandarins, and grapes. If the supply of apples, pears and mandarins decrease by 10% in holiday season, producer surplus for each fruit is expected to increase by 4.2%, 7.6% and 1.0% respectively. On the other hand, grapes show a 0.6% decrease in producer surplus when the supply decreases by 10%.