식품소비 라이프스타일이 한식당 선호도에 미치는 영향

Analysis of the Effects of Food Consumption Lifestyle on Choosing Korean Restaurant

The objective of this study is to analyze consumer’s preference to Korean food restaurants according to food consumption lifestyles. 2017 Consumers Survey on Food Consumption Behavior conducted by Korea Rural Economic Institution was main data set for this analyzation. Food consumption life style is a potential factor of preference of Korean food restaurants and also it is important factor which can explain some reasons of people’s preferences for Korean food restaurants which are not explained by previous studies. For comprehensive analyzation, not only food consumption lifestyle but also gender, age, residence, eating out frequency and reasons for eating out. The results of this study suggest that gender, age, residence and reasons of eating out affect Korean food restaurants. And also consumers included in specific food consumption lifestyle has positive preference for Korean food restaurants. With these results this study suggests several strategies to owner of Korean food restaurants and their marketing manager.