뷰티 종사자의 행복플로리시 척도 개발 및 타당화

Development and Validation of the Measures of the Flourishing of Beauty Industry Workers

Recently, happiness has grown as a social and contemporary value, going beyond just personal value. In addition, more people have started to realize that individual happiness is important for the happiness of society as a whole. Nowadays, South Korea’s aesthetic consciousness has drawn attention from around the world. In cosmetology services, profits are influenced by the quality of services and interactions between service providers and customers. In fact, cosmetologists play a crucial role in improving the quality of services by providing professional services, getting socially changing cosmetology-related information and properly responding to customers’ needs. Instead of focusing on accomplishing customer satisfaction and happiness through cosmetologists’ sacrifices, a virtuous circle can be built through happiness exchanges. In other words, individuals make businesses happy, and businesses make a society happy. A society makes a country happy, and a country makes individuals happy again. This study targeted understanding cosmetologists’ happiness and develop a valid and reliable happiness-flourishing measure based on the concept of happiness-flourishing in positive psychology, which pursues meaning and purpose in life, as different from positive emotions such as temporal satisfaction and pleasure.