뉴미디어 확장에 따른 콘텐츠 시장의 변화 연구

Changes in Content Market with Expansion of New Media

The expansion of new media has dramatically transformed the content market. In the broadcasting sector, in particular, content diversity is essential to overcome a sharp drop in advertising costs, which resulted from poor viewing rates. Under these circumstances, this study investigated changes in the content market and discover the influence of content changes on media. For this, changes in the content market were divided into old media and new media, and the causes of the expansion of new media and its influence on content were examined. Lastly, this paper is summarized, and conclusions are given by suggesting a content development plan for broadcasting companies under the expansion of new media. Old media refer to conventional media including TV, radio, newspapers and magazines. With the growth and development of IT technologies, however, they have been replaced with new media such as YouTube, Facebook and mobile apps. As broadcasting content such as TV series and K-pop are exported to many countries under the name of ‘hallyu (the Korean Wave)’, the excellence of Korean culture has been popularized. Such content has already been developed through traditional media. Thanks to the new media (YouTube), K-pop culture has been formed and spread all over the world, considerably improving the image of the Republic of Korea. Based on this, the traditional media have also opened their own YouTube channels and developed new content to escape the influence of new media platforms and stay competitive in new business markets. For both old and new media, it is most critical to secure the competitive content that 5G consumers want in the Era of the Fourth Industrial Revolution.