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학술대회자료

일본의 아시아 신흥시장 진출 전략

Japan’s international trade strategy toward Asian New Emerging Countries

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This paper reviews the Japanese Government and Firms’ international trade strategy toward Asian New Emerging Countries since global financial crisis in 2008. Japanese government is very active in supporting Asia infrastructure market’s improvements, while their companies are promoting aggressive marketing toward Asia volume zone. These strategies stem from both developed market’s decline and Japan’s domestic market’s limitations. This paper points out that, however, it will take some time for Japanese firms to achieve visible outcomes due to their traditional business models attaching great importance to vertically integrated relationships between related firms.

1. 머리말

2. 일본 정부의 아시아 신흥시장 중시전략

3. 일본 기업의 신흥시장 투자전략 변화

4. 일본의 신흥시장 중시전략의 배경

5. 결론

참고문헌

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