한일물류기업의 중국진출 비교분석

Comparative Study of Chinese market Entry of Japanese & Korean Logistics Firm

This paper focused on Chinese Logistics market strategies of Korea and Japan companies. This paper based on several preliminary researches carries out by KITA of Korea, MLIT and Nittsu-soken of Japan and also personal interviews of logistics firms of both countries. The differences of Korean logistics firms between that of Japan are as follows; 1) Business base of Korean logistics firms are narrower than that of Japanese companies. Korean firms located mainly Bohai bay area, but Japanese firms open business base not only Bohai area but also mid and south part of China. 2) Japanese companies operate more value-added business such as custom service, integration, air transportation, international forwarding etc., but Korean firms serve to mainly international forwarding. 3) Korean and Japanese logistics companies are facing various difficulties such as competition for China domestic market with Chinese logistic firm and for international and value added service with global leading companies.