전자무역 포탈사이트의 서비스품질과 이용자만족도에 관한 실증적 연구

An Empirical Analysis on the Service Quality and the User Satisfaction in e-Trade Portal Sites

This paper examines the major determinants affecting the user satisfaction on e-Trade portal sites in small and medium-sized exporters. The development of our research model is based on the empirical studies on the service quality of information system, web sites or Internet shopping mall, and on the factors influencing the user satisfaction. With the help of a regression analysis and factor analysis, five hypotheses are derived and tested. The results from regression analysis suggest that the user satisfaction of e-Trade portal sites is affected by information characteristics and ease of use of e-Trade portal sites. In addition, the user satisfaction of e-Trade portal sites is enhanced by support for international trade. The findings in this paper will be useful, especially for those who are planning to build user-oriented e-Trade portal sites.