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KCI등재 학술저널

전자무역 포탈사이트의 서비스품질과 이용자만족도에 관한 실증적 연구

An Empirical Analysis on the Service Quality and the User Satisfaction in e-Trade Portal Sites

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This paper examines the major determinants affecting the user satisfaction on e-Trade portal sites in small and medium-sized exporters. The development of our research model is based on the empirical studies on the service quality of information system, web sites or Internet shopping mall, and on the factors influencing the user satisfaction. With the help of a regression analysis and factor analysis, five hypotheses are derived and tested. The results from regression analysis suggest that the user satisfaction of e-Trade portal sites is affected by information characteristics and ease of use of e-Trade portal sites. In addition, the user satisfaction of e-Trade portal sites is enhanced by support for international trade. The findings in this paper will be useful, especially for those who are planning to build user-oriented e-Trade portal sites.

Ⅰ. 서론

Ⅱ. 웹사이트 이용자만족도의 영향요인에 관한 기존연구

Ⅲ. 실증연구모형 및 가설의 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

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