Chinese retailing enterprises have been facing a tough competition from foreign retail giants since China entered WTO. They must change their traditional ways of doing business and adopt new information technologies and electronic commerce in order to survive. This paper analyzes the current situation and the problems in Chinese retailing enterprises, including the cultural, the social, the technological and the environmental aspects. It gives strategies, tactics and countermeasures of E-Commerce development for Chinese retailing enterprises.
Ⅰ. Introduction
Ⅱ. The current status of EC in Chinese retailing
Ⅲ. The analysis to the factors that impact the EC of Chinese retailing
Ⅳ. The strategy and countermeasures of EC development for Chinese retailing
Ⅴ. Conclusion
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