The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.
Ⅰ. 서론
Ⅱ. 중소기업의 국제화와 인터넷 활용
Ⅲ. 전자무역 현황 및 국가별 동향
Ⅳ. WTO/DDA환경하에서 국내 전시산업의 문제점 및 활성화 방안
Ⅴ. 결론
참고문헌