인터넷쇼핑몰 성공요인에 관한 실증적 연구

An Empirical Study on Critical Success Factors in Internet Shopping Mall

The purpose of this study is to investigate the determinants of critical success and to analyze the main factors which are affecting the successful implementation of Internet shopping mall.The major findings of empirical analysis are as follows : 1) The degree of searching easuness in the internet shopping mall is statistical significance.2) The degree of customer response is the important success factor.3) The speed of connection exert a beneficial influence upon the performance of shopping mall.4) The standard of security system is be in direct proportion to the performance of shopping mall The result of this study will be useful for the chief executive officers to make more rational decision making for e-Business strategies is related to the Internet shopping mall. The paper also strives to provoke debate in this area with to encouraging further research on the topic.