수출마케팅에서 무역e-Marketplace 참여기업의 환경-활용-성과모형에 관한 연구
Environment-Usage-Performance Model on Participating Firms of Electronic Marketplace in Export Marketing
- 정찬근(Chang-Kun Chung) 곽수영(Su-Young Kwak)
- 한국통상정보학회
- 통상정보연구
- 제9권 제1호
- 등재여부 : KCI등재
- 2007.03
- 1 - 30 (30 pages)
The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.
Ⅰ. 서론
Ⅱ. e-MP의 이론적 고찰
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
Abstract