This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.
Ⅰ. 서론
Ⅱ. 인터넷 쇼핑몰의 개념과 분류
Ⅲ. 인터넷 쇼핑몰 구축 및 운영전략
Ⅳ. 인터넷 쇼핑몰 사용자 행동
참고문헌
Abstract