상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
커버이미지 없음
KCI등재 학술저널

한국기업의 해외시장에서의 위조상품 대응전략에 관한 연구

Korean Firms’ Intellectual Property Rights Protection Strategies to Deter Counterfeiting and Brand Piracy in Global Markets

  • 14

Recently, there has been rapid and spectacular increase in world wide counterfeiting and other forms of piracy. According to the World Customs Organization(WCO), counterfeiting accounts for 5 to 7 percent of global merchandise trade, equivalent to lost sales of as much as US$512 billion last year. Also Korean firms’ damages arising from the infringement of intellectual property rights in global markets, especially in China market, are increasing. However, the existing studies on the intellectual property rights(IRP) protection have mainly focused on legal protection. Because the law is often not the best defense against theft of intellectual property rights, we must develop more effective defensive weapons for protection of IRP. Given this troublesome trend, the intention of this paper is to discuss strategic and tactical efforts, including legal protection, that can serve as proactive measures to deter counterfeiting and thus to assure the protection of Korean firms’ intellectual property rights.

Ⅰ. 서론

Ⅱ. 위조상품의 개념과 경제적 영향

Ⅲ. 한국기업의 위조상품 피해 현황과 대응전략의 문제점

Ⅳ. 한국기업의 전략적 대응방안

Ⅴ. 결론

참고문헌

Abstract

로딩중