상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
커버이미지 없음
KCI등재 학술저널

한ㆍ중 대학생 인터넷쇼핑에 대한 태도 및 이용의도에 관한 연구

A Comparative Study on College Students Consumer’s Attitude and Intention to Use Internet Shopping between Korea and China

  • 5

Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China.The purpose of this comparative study is; (a) to compare with college students consumer’s attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers’ consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.

Ⅰ. 서론

Ⅱ. 한국 및 중국의 인터넷쇼핑 현황

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 실증적 분석 및 결과 해석

Ⅴ. 결론

참고문헌

로딩중