세계화에 따른 한우브랜드의 마케팅전략에 관한 연구

A Study on maketing strategy for the Brand-name of Korea’s Meat in the globalization Era

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea’s beef cattle is urgent for a brand-name of Korea’s Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.