전자무역에서의 수출채널별 제품의 신뢰도분석과 현지화전략

An Analysis Product Trust on Export Channel and Product Adaptation Strategy in e-Trade

The purpose of this study is to find out current problems facing the commodity trust of e-marketplace and export channel and product adaptation strategy in e-trade. This study will be an important benchmark to shed the light on understanding export channel and the localization adaptation strategy. The business performance of export corporations in Korea so that they will be able to build their own winning marketing adaptation strategy. This study will also obviously provide Korean export corporations having invested in foreign countries with the solid base to set up their marketing channel and localization adaptation strategy to compete with other export corporations abroad.