This study analyzed the effect of degree of using online trade process services provided by e-Trade companies on the degree of user satisfaction and the online export performance in Korean small and medium-sized exporting firms(SMEs). According to the empirical survey results based on 130 sample firms, there were positive relationship among the frequency of using e-Trade companies’ services, the degree of user satisfaction and the online export performance. Furthermore, the results of the moderated regression analysis showed that there were significant moderation effect of the organizational characteristics on the relationships between the degree of user satisfaction and the SMEs’ online export performances. This study provides several useful implications to Korean SMEs, e-Trade companies and government policy makers.
Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
Abstract