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KCI등재 학술저널

아트갤러리 웹사이트의 마케팅 요소와 컨텐츠에 관한 분석연구

Art Gallery website and content analysis on the elements of the leading marketing research

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Most of the art gallery has been running their own websites. Not only in physical space but also in cyber space, they are achieving their goals through introducing exhibition and the artist and selling the artist’s works. To this end, what are considered important items to the website contents of a large art gallery are assessed. These items include the goals and the mission of the art gallery, the targets of users, the scope of the information, the payment of information fees, relationships with other resources, reliability, accuracy and objectivity. And the analysis of these assessments are to promote the content of the gallery’s website, and how to further promote customer satisfaction through the help is provided.

Ⅰ. 서론

Ⅱ. 아트갤러리 웹사이트의 이론적 연구

Ⅲ. 아트갤러리 웹사이트 내용 분석

Ⅳ. 아트갤러리 웹사이트 커뮤니케이션 분석

Ⅴ. 결론 및 시사점

참고문헌

Abstract

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