유비쿼터스 환경에서 기업가정신과 기업역량이 기업성과에 미치는 영향에 관한 연구

An Study on the Effects of Entrepreneurship and Company Competence on the Business Performances in Ubiquitous Environments: Focused on the Small and Medium Business

As the competitive market environment and industry circumstances become more and more competitive on a daily basis, it is not easy to find an opportunity to initiate small business, or increase performances of Small and Medium Business. The research findings are as follows. First, entrepreneurship(innovation, progressive, social responsibility) has significant effects on the market orientation. Second, company competence(individual resource, technology resource) has significant effects on the market orientation. Third, market orientation has significant effects on the non-financial performance(Internal process performance, learning & growth performance, customer performance). Finally, non-financial performance(Internal process performance, learning & growth performance, customer performance) has significant effects on the financial performance.