The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.
Ⅰ. 서론
Ⅱ. 선행연구의 고찰
Ⅲ. 연구모형 및 가설설정
Ⅳ. 자료의 분석과 가설의 검증
Ⅴ. 결론
참고문헌
Abstract