한국수출업체의 수출마케팅 경쟁력 결정요인 분석

An Analysis on Determination for Competitiveness of Export Marketing in Korea Exporting Companies

The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters’ levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters’ competitiveness. Korean exporters’ performance is better than foreigners’ in product quality, inquiry and order processing of product, product adoptions. And foreigners’ performance is better than koreans’ in lower price, price adoption, various ways of payments, discount prices.