Sustainability Marketing and E-Tourism Trends in the Hospitality Industry

As an answer for growing customer awareness in the field of environmental protection, representatives of the hospitality industry must find more green solutions. Besides this, marketing of sustainable hotels requires new type of messages and communication channels. In the paper we will introduce the most relevant green labelling systems, as well as the Hungarian “Green Hotel” Award and Hungarian best practices. E-tourism is another evolving trend affecting consumer satisfaction in the industry. Digital solutions for internal communication with the guests and external communication with potential guests become part of the daily operations.