The Impact of Slot Players’ Satisfaction with Slot Game Attributes on Emotional Responses, Trust, and Behavioral Intentions in Casino Industry

The purpose of this study is to examine the influence of the slot players’ satisfaction with slot attributes on their emotional responses, trust, and behavioral intentions. Based on a literature review, the proposed model with seven hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were performed to test the proposed model. The results demonstrated that satisfaction with slot game attributes (slot machines and payouts) significantly influenced on slot players’ behaviors such as emotional responses, trust, and behavioral intentions. Investigating the slot players’ satisfaction with slot game attributes is very crucial to provide exceptional slot gaming experience. The results of the current study can assist casino in offering outstanding slot gaming experience to slot players and creating loyal slot players, thus help casinos to increase revenues from slot players.