This paper tries to present overall strategy to promote rural tourism suitable to circumstances in Korea. Brief summarization is as follows. First, The infrastructures for rural tourism in Korea is insufficience despite the rise of social awareness of the need for rural tourism. The rural tourism market is estimated to take between 8% and 10% of current domestic tourist market, if 5 day-work-week system comes to stay. Second,The policies and the intervention in the rural tourism market need to have differences in grade based on the development levels of rural tourism, and the basis for the growth of rural tourism should be provided with various supports and the relaxations of regulations at the initial stage. Third, The policies of rural tourism should be approached from three sections; the increase of demand and interest in rural tourism, the establishment of infrastructures in rural communities and the intermediation between urban and rural communities.
Ⅰ. 들어가는 말
Ⅱ. 한국에서의 농촌관광의 여건
Ⅲ. 농촌관광 활성화를 위한 정책 방향
Ⅳ. 맺는말
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