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Vote Behavior and Determinants of the Voters : the case of April 15 General Election

This study aims to analyze vote behavior known the election and to explore the factors influenceon voter s recognition and choice based on April 15 General Election(2004). To this paper, questionnaire method is used, survey research carried out twice in the Daegu·Gyeongbuk metropolitan(the year of 2004). In brief, the results of this study are as follows: First, the concern and importance of the general election is high, voter attitudes on the candidate are active and positive. Second, voters recognize a candidates through mass media, political party in the general election, but it choose according to liking political party, person internal factors(e.g. school, tribe, region, emotional conditions) in the candidate decision.