The Purchase Behavior of HMR for SAFETY Food Culture for the Elderly People

Purpose; Currently, the silver industry is developing very much, and research on elderly aging food is needed for the elderly who are having a hard time digesting and chewing food. In order to develop HMR for the elderly, the results were derived through FGI(Focus Group Interview) to iden-tify the purchase status of HMR for the elderly, to identify satisfaction and importance through IPA analysis, and to present the needs and development directions for the elderly food development. Method: A total of six consumers aged 60 or older were interviewed(December 28-30, 2019), and the content of the interview was that for elderly consumers with experience in purchasing HMR each interview took two to a half hours to record a maximum of two and a half hours. Results: There were six women in gender, and four under 65 age to 70 age. HMR was frequently pur-chased(once or three times a week) and purchased by four people, due to the convenience of purchase(simple), four large discount stores were purchased by HMR. Preferred food ingredients were found to prefer beef, spinach, cucumber, brown rice, fermented milk, apples and strawberries. The IPA results showed that the importance and satisfaction were high in taste, nutritional value, various menus, and convenience of food acquisition. Conclusion: It is necessary to develop various menus that suit the tastes of the elderly so that they can safely protect the elderly from health and lead their lives. In the next study, it is thought that the size of food that the elderly can chew with their teeth should also be studied to help them eat more comfortably. It is also thought that a detailed study on the level of chewing and swallowing food should be conducted depending on the condi-tion of the teeth of the elderly.