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KCI등재 학술저널

상업 젠트리피케이션 지역 방문소비자 유형화와 계층별 장소 선택 특성 비교분석

서울시 젠트리피케이션 사례지를 중심으로

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A study on consumer use behavior in commercial gentrification District. There is a consumer class who is searching for a new commercial district and a consumer class who cooperates with it. I tried to confirm this phenomenon empirically. For consumer segmentation, a hierarchical cluster analysis was conducted, and the consumers were classified into seven consumer groups, namely, conspicuous, nomadic, playful, subjective, conformity, logical and conventional groups. They were then largely divided into innovative, liquid and wait-and-see consumer groups based on the place selection propensities and SNS usage patterns. First, The initial visitor group, which consists of first mover, who finds a new space, and fast followers who follow it blindly, accounts for about 15% of the total. Second, the floating visitor group is most common and expected to account for 60% of the total. Third, the wait-and-see visitor group is not significantly influenced by the social atmosphere and accounts for about 25% of the total. I Analyzing and utilizing hierarchical consumption patterns in terms of placemarketing will be a means to revitalize the local economy.

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증분석 개요

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

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