상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
153783.jpg
KCI등재 학술저널

특급호텔의 서비스품질이 관계지속의도에 미치는 영향 연구

신뢰의 매개효과 검증

  • 37

This study aims to identify the service quality factors in the luxury hotel industry and to examine the influence of the factors on trust and relationship continuance intention, verifying them through empirical analysis. The data collection was conducted from July 1 to August 31, 2019 by convenience sampling to those who stayed at three luxury hotels in Seoul. A total of 247 surveys were analyzed using SPSS 22.0. The result shows that staff service, accessibility, reputation, cabin service have positive relationships with trust and relationship continuance intention while cabin service has no effect on relationship continuance intention. This study delivers various managerial suggestions to enhance customers’ relationship continuance intention toward luxury hotels.

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구설계

Ⅳ. 분석 결과

Ⅴ. 결론과 제언

참고문헌