포스트코로나 시대 섬관광의 치유가치 증진 방안

A Study on Healing Value Improvement of Island Tourism in the Post-Corona Era: Focused on TV Program <Three meals a day>

Recently, as Corona 19 is sweeping the world, various predictions and opinions are emerging about the daily life and industry that will change in the post-Corona era. As a result of an infectious disease called Corona 19, how to respond to the changes caused by the “new normal” that will create a world that has not been experienced before has emerged as an important topic. The emergence of these new normals is also affecting the changes in the tourism industry, and the changes in tourist needs that have been triggered by Corona 19 are increasing the demand for island tourism. Based on the analysis of the value of island tourism and the characteristics of island tourism from the current popular real-time TV entertainment program <Three meals a day>, this study suggests the direction of the strategy of revitalizing island tourism to meet the needs of tourists that will change in the post-Corona era. The suggestions are as follows. First, the island s natural state (inconvenience) strategy. Second, the island s isolation (disconnection) strategy. Third, the island s uniqueness (unique food ingredients) strategy. In conclusion, the strategy of island tourism to satisfy the changing needs of tourists in the post-Corona era is to actively preserve the natural state, isolation and uniqueness of the island. In other words, the island tourism strategy in the future requires a strategy focused on preservation that allows tourists to experience the characteristics of islands rather than development-oriented strategies such as expansion of facilities in urban tourism.