최근 관광분야 마케팅 연구 동향 및 향후 연구 방향

Recent Research on Service Marketing in Tourism Field : A Critical Review and Future Directions

This research reviewed of recent(2010-2019) articles on marketing in tourism field that were published in major Korean Tourism journals from 2010 to 2019. For this purpose, I examined the top 9 Tourism journals and found 132 studies by browsing for the titles and key words with marketing.’A critical literature review was conducted about the studies on marketing in tourism field for the last 10 years. First, I examined research trends through content analysis in the articles of marketing published in Korean major Tourism journals Second, I have compared these findings with the research conducted on service marketing by Yi & Lee(2014). Third, I discuss major findings of recent research on marketing in Tourism field and suggest future research directions for the next decade.