An Empirical Study on the Factors Influencing the Promotion of Mixed Teaching Products in the University Market

Purpose - Under the background of open education resources sharing in the Internet era, the online and offline blended teaching has played a role in the quality assurance of school training, and gradually attracted people’s attention. In order to promote the promotion of Blended Teaching in the university market, this paper selects the technology acceptance model (TAM) as the theoretical model, and carries out empirical research by constructing the theoretical model and the corresponding questionnaire survey, so as to objectively grasp the characteristics of the mixed teaching theory and practice, and explore the main factors affecting the mixed teaching in the university market, so as to improve the development of the mixed teaching in the university market To help college classroom teaching reform take root and grow in the market of colleges and universities. Design/Methodology/Approach - In order to verify the above assumptions and ensure the objectivity and veracity of the research conclusions, this study was conducted by collecting the research data through a questionnaire and then using SmartPLS 3.0 software to translate the conceptual model into the initial structural equation model. Findings - In this paper, the details of some specific variables and the relationship between them need to be further studied. In the next step, we will continue to pay attention to and research in this field, actively study the frontier theory and find appropriate data analysis tools to ensure that the future research results are more objective and real, provide more scientific research conclusions for the promotion of Blended Teaching in Colleges and universities, promote the integration of Blended Teaching into college classroom teaching and improve the quality of education. Research Implications - Mixed-form teaching emphasizes practical teaching, persisting in “integration of rationality”, breaks through the conundrum of combining teaching with learning, theory and practice in the information technology environment, solves the malpractice of teachers’ education and teaching, improves the production ability of teachers’ digital teaching resources, promotes the students’ ability to “creative thinking, innovation and research and practice”, and develops the students’ intelligence.