电视媒体与网络媒体融合作用下对旅游业发展的影响的研究

Take “Where Are You Going, Dad” as an Example to Study the Impact of the Integration of TV Media and Internet Media on the Development of Tourism

本文的研究目的旨在研究真人秀节目通过电视媒体和网络媒体互相融合作用下对旅游业传播产生的影响。以电视节目“爸爸去哪儿”为例，通过所产生的积极影响探索互联网背景下的电视媒体与网络媒体融合发展策略。采用文学研究及节目分析和对比的方法，得出相关结论。 研究表明：真人秀节目“爸爸去哪儿”对旅游业发展起到了积极推动作用，对拍摄地的宣传影响期一般为3个月， 为了实现可持续发展，除了满足游客的基本需求外，还必须扩展独特的方法和经验，以实现旅游业的可持续发展。

Research Purpose - The purpose of this article is to explore the positive effects of television media on tourism and the positive effects of online media on tourism, as well as the positive effects of the combination of television media and online media on the tourism industry. A development strategy that promotes the development of tourism under the combined effect of network media. Reality shows have attracted much attention in recent years. This study will take the highly-rated Where is Dad as an example to explore how to actively promote the spread of tourism under the combined effects of TV media and online media. Influence and formulate new strategies to promote the development of tourism Research Methods - Using literary research and program analysis and comparison methods Findings - This paper studies the reality show Where are you going, Dad has played a positive role in the development of tourism in filming locations after it was aired. The impact on tourism development in non-scenic areas is far greater than the impact on well-known scenic areas. Many filming locations are broadcast on programs It became an Internet celebrity attraction in an instant, and the development of tourism promoted the development of local culture and economy. The publicity influence period of the shooting location is generally 3 months Research Implications - Through the above research, we can know that in order to achieve sustainable development, in addition to satisfying the basic needs of tourists, it is also necessary to make the means of communication of tourism image more distinctive, unique and inspiring..In today s increasingly omni-media, online media undoubtedly assumes the major responsibility of this promotion and publicity. Therefore, tourism management personnel should carefully study the communication characteristics, communication advantages and disadvantages of different media in the media, and finally achieve the ideal results of their tourism image communication through rationalized media integration