Evaluating and Allocating Outbound Logistics in the FMCG Industry of China

The FMCG industry in China has been making a significant profit, in terms of sales. However, certain issues are arising with the outbound logistics that are in place which helps in operating the industry. For this purpose, research is needed to be carried out to understand the ways that would help in having an efficient and costeffective outbound logistics mechanism. The research philosophy used in the study is the pragmatism philosophy, with the research design used in the study, are mixed methods. The study has used both quantitative and qualitative approach, with primary data collected from interviews from 10 participants and survey questionnaire from 100 participants, and secondary sources collected from past journals and articles. The research approach used in the study is the inductive approach. The data analysis carried out for the interviews is thematic analysis; while for the survey questionnaire, regression and correlation have been used. The developed results explain the importance of amending the outbound logistics services in the Chinese FMCG market. This will help Chinese economy in making effective growth of outbound logistics in the country.