On the Promotion of Experience-type Wellness Tourism to Revitalize Jeju Traditional Market

Purpose: In Korea and abroad, the wellness market is becoming more advanced, and Jeju is worthy of establishing itself as a new tourist element by combining its special tourist resources with tourist attractions belonging to the wellness tourism sector. Jeju has not only these tourist resources but also unique cultural characteristics. Compared to these landmark features, however, research into the traditional Jeju market is rare, and it is not clear whether the traditional market is contributing to the tourism industry. Also, there are many limitations to the traditional market systems that are still implemented in Jeju. Therefore, it is urgent to develop a unique tourism program that has the unique characteristics of Jeju that can meet the needs of tourists, and if the data analysis is supplemented a little more, customer-tailored products and tourism activities can be carried out in more detail. In order to do so, it is also necessary to analyze the current status of tourists and the image they feel about Jeju Island. Research Design, Data and Methodology: Therefore, by combining these tourism resources and wellness fields, the development of the cluster will contribute not only to the revitalization of the Jeju traditional market but also to the wellness tourism sector, and in this study, the prior studies of these various traditional markets were reviewed and analyzed to determine their suitability, which is expected to activate the Jeju traditional market as a wellness tourist destination. Hence, in this study, NodeXL was used for social media network analysis. Results: The key point of this study is to reveal the main contents of visitors leisure activities and the characteristics of the place experience, especially for traditional markets located on Jeju Island. As a result, visitors to traditional Jeju markets were in high demand for food. Conclusion: When searching for keywords, people s desire for food, such as vegetarianism and Hindu food, has emerged in wellness factors, so the first thing to try is to make and promote Jeju s own food. In the future, if Jeju tourism resources and Wellness tourism resources are combined to build a new integrated model, this study will be able to achieve continuous and self-sustaining development of wellness tourism.