The Influencing Factors on the Development of Chinese SPORTS Industry in Digital Era: A Systematic Review

Purpose: With the introduction of the concept of digital sports in 2012, Chinese sports industry has begun to enter the digital era and the original business model, market structure and other have been changed. After more than ten years development, digital sports industry has made remarkable achievements, but also exposed some problems. In order to find the answer to the problem, this paper conducted a descriptive statistical research on the factors impacting the digital development of Chinese sports industry. Through the analysis of the influencing factors, it hoped to put forward some suggestions to improve the digital development of Chinese sports industry benign. Method: To descriptive statistics result objective and accurate, this study discussed the factors impacting the digital development of Chinese sports with a systematic review. It selected 770 articles from CNKI database from January 1st, 2012 to November 21st, 2020 for sorting and summary. After the screening with strict standards, 20 articles were left for information extraction. The extracted information was mainly used to explain the types of factors impacting the digital development of Chinese sports industry, and what factors are included in the differ-ent types. Results: It showed that the factors impacting the digital development of Chinese sports industry could be di-vided into three types: political factors, economic factors, and technical factors. Different types contain different number of specific factors. Some of these factors contributed to the digital development of Chinese sports indus-try, while some of them had a diminishing or even negligible impact on the digital development of Chinese sports industry. After comprehensive consideration of the research topic, benign factors and ineffective factors were eliminated in this study, and the remaining factors were analyzed according to the actual situation. The analysis results showed that the main factors impacting the digital development of Chinese sports industry at the present stage were: sports policies, unbalanced consumption of population proportion and lack of regulatory rules. Conclusion: Based on the results, this study proposed targeted suggestions, expanding the scope of sports welfare policy, enhancing the popularization intensity of sports science and technology, and strengthening the supervision of digital sports field. Among them, expanding the implementation scope of sports welfare policy aimed at welfare policies for emerging industries or trends. Enhancing the popularization intensity of sports sci-ence and technology targeted on the serious aging problem in China. The effective popularization can stimulate the elderly sports consumption, thus achieving the goal of promoting the development of sports industry. Strengthening the supervision was mainly reflected in the establishment of joint supervision by the government, the market and the society to ensure the healthy and orderly development of Chinese sports industry.