Analysis of Perception of Naturopathy CONVERGENCE and Utilization Satisfaction Perceived by Skin Beauty Industry Workers

Purpose: As consumers interest in skin beauty has increased recently, the market size of the skin beauty care business also shows a rapid growth. According to these social demands, the base of the population using skin beauty salons is expanding, and the beauty industry is also rapidly actively using Naturopathy. Therefore, this study conducted an analysis of the perception and utilization satisfaction of naturopathy perceived by skin beauty industry workers. Method: In this study, 246 subjects were sampled by the convenience and judgmental sampling among the non-probability sampling methods. The analysis of the data was carried out by multiple regression analysis to understand the relationship between the perception of naturopathy and the satisfaction of use of the skin beauty industry workers. The statistical level was verified at the p<.05 level. Results: In multiple regression analysis conducted to investigate the relationship between perception and satisfaction on naturopathy, regression models were all statistically significant in social satisfaction, education-al satisfaction, physical satisfaction, psychological satisfaction, and rest satisfaction. educational perception had a great influence on social satisfaction, and it was found that in educational satisfaction, the higher the educational perception, the higher the influence, in physical satisfaction, the higher the educational perception, the higher the influence, and in the result of psychological satisfaction analysis, the higher the educational per-ception, the higher the influence. Conclusion: Naturopathy is a way to achieve health intervention through the enhancement of the body s natural healing force without the use of surgery or chemotherapy to restore the human body s insufficient func-tion. Therefore, In the skin beauty industry as well, along with beauty management, naturopathy is used to improve customer satisfaction and services, and it is a point in time that its utilization as a new field of the skin beauty industry is attracting attention. The results of this study inform us that the perception of natural healing perceived by the skin beauty industry workers and their utilization are positively changing according to the changing circumstances of the times.