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학술저널

여가 웰니스관광 프로그램이 건강만족도에 미치는 영향

Effects of Wellness Tourism Cluster Program on Natural Healing Effects and Health Satisfaction

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본 연구는 충청남도 충주, 경상남도 산청 등에서 웰니스 클러스터를 구성하여 프로그램을 운영하는 지역에 참가한 대상자를 토대로 2019년 10월 01일 ~ 2019년 12월 30일까지 웰니스관광 클러스터 프로그램에 참가했던 이용자 306명을 대상으로 조사하였다. 웰니관광 프로그램의 생활관리, 신체관리, 뷰티관리가 자연치유 효과에 영향을 미치는 것으로 분석되었다. 웰니스관광 프로그램의 생활관리, 신체관리, 뷰티관리가 건강만족에 영향을 미치는 것으로 분석되었다. 끝으로 웰니스관광 프로그램이 건강만족도에 미치는 영향에 있어서 자연치유의 매개효과는 부분적으로 영향을 미치는 것으로 분석되었다. 매개효과검증 결과는 총효과는 .319, 직접효과는 .242, 간접효과는 .048로 분석되었다. 이에 웰니스 프로그램을 운영하는 것보다는 자연치유 효과 때문에 관광객의 만족도는 .048만큼 매개효과가 있는 것으로 분석되었다. 따라서 자연치유 효과를 살리는 것이 웰니스관광 프로그램과 자연치유 효과를 얻기 위해 자연치유상품을 프로그램으로 더 활성화 하는 것이 건강만족도를 높일 수 있다.

In order to analyze the effect of the wellness tourism program on the natural healing effect and satisfaction, based on the participants who participated in the region operating the program by constructing wellness clusters in Chungju, Chungcheongnam-do, and Sancheong, Gyeongsangnam-do, October 01, 2019 ~ December 12, 2019 The survey was conducted on 306 users who participated in the Wellness Tourism Cluster Program until the 30th of the month. First, the relationship was analyzed by analyzing the difference between the variables and the characteristics of the participants by one-way ANOVA. Life management affects the number of participants, companions, and natural healing products, body management affects gender, place of residence, number of participants, natural healing products, beauty management affects gender, education, and natural healing products. , The mind and body effect affects gender and natural healing products, and the dietary effect affects the number of participation and companions, and the handwriting effect affects the number of participation and natural healing products, and satisfaction refers to gender and natural healing products. It was analyzed that there was a difference. Second, regression analysis was used to analyze the cause and effect between variables. It was analyzed that life management, body management, and beauty management of the well-nine tourism program have an effect on the mind and body effect among natural healing effects. It was analyzed that the wellness tourism program s life management, body management, and beauty management influenced the dietary effect among natural healing effects. It was analyzed that health management, body management, and beauty management of the wellness tourism program affect health satisfaction. Participate in programs for occupational disease management, diet improvement, leisure and sports healing, toxin removal and detoxification healing, stress management through lifestyle management, or physical fitness management, chronic disease management, herbal treatment, health checkups, and overall natural healing for management Tourists who participate in the program for the purpose of spa treatment, massage, anti-aging, diet, or cosmetic use for beauty management, are satisfied with maintaining normal temperature, have a good night s sleep, are satisfied with stress healing, and have blood circulation It was analyzed that they were satisfied with the improvement. It was analyzed that the physical management of the wellness tourism program influences the intention to reuse. However, it was analyzed that life management and beauty management did not significantly affect reuse intention. Therefore, for management, tourists who participated in the program for physical fitness management, chronic disease management, herbal treatment, health checkup, and overall natural healing, intend to reuse for wellness tourism, intend to reuse for wellness cluster program, and natural healing products. Would recommend to reuse, family, friends. The natural healing effect was analyzed to affect health satisfaction. Therefore, stress, fear, trauma, depression are relieved, digestive function, comfortable to see stools, weight loss, blood pressure is lowered, flexibility of the arms, flexibility of the waist is improved, weight is reduced, and muscle pain is reduced. It was analyzed that tourists with are satisfied with maintaining normal temperature, satisfied with getting a good night s sleep, satisfied with stress healing, and improved blood circulation.

Ⅰ. 서 론

Ⅱ 이론적 배경

Ⅲ. 연구 설계

Ⅳ 실증분석

Ⅴ. 연구결론

참고문헌

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