Conjoint Analysis of User Needs in Mobile Payment Interface Design
- 한국스마트미디어학회
- 스마트미디어저널
- Vol9, No.4
- : KCI등재후보
- 2020.12
- 73 - 80 (8 pages)
With the advent of the Internet era, consumer lifestyles have been changed tremendously, and mobile payment has carried out an increasingly extensive coverage of the people s life trajectory. Taking the design of the mobile payment interface as an example, we use a conjoint analysis method to survey college students in Guangxi, where questionnaires are collected from 270 people in different groups according to gender. The method separates the attributes that affect consumer choice of mobile payment interface design and the utility value of the attribute level to analyze consumer needs and preferences, and then obtains consumers potential evaluation criteria for mobile payment interface design. The results of the study show that the attributes that influence consumers choice of mobile payment interface design are, in order of preference: page layout, identification convenience, verification, module distribution, entertainment, and information encryption. Consumer groups of different genders show differences in their preferences in the mobile payment interface design and Consumer needs reflect consumer psychology. Several findings are obtained on the consumers preferences on the mobile payment interface design, which may be used to improve future design processes.
I. INTRODUCTION
II. MOBILE PAYMENT USER NEEDS ELEMENTS
III. EMPIRICAL RESEARCH BASED ON CONJOINT ANALYSIS METHOD
IV. RESEARCH AND ANALYSIS
V. CONCLUSIONS
REFERENCES